At this year’s MarTech Conference, trust takes a starring role
It’s appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer relationships.
“How are you going to treat that [personal] data with the respect it deserves, just as you would treat the person [it represents] with respect?”
That question from RSA Security CMO Holly Rollo, during the keynote talks that opened our MarTech Conference Tuesday in San Jose, California, pegged a key theme for marketers this year.
The last 12 months, of course, have seen preparation for the EU’s General Data Protection Regulation (GDPR), the Facebook/Cambridge Analytica scandal, moves by Google and Apple to further diminish the role of third-party cookies and the launch of inexpensive fake video tools, among other major developments affecting personal data and trust.