Associated Press Teams Up With Twitter To Track 2016 Election-Related Tweets

AP's Election Buzz tool tracks Twitter activity and Google search volume for candidates and politically-charged topics.

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As today’s Super Tuesday primaries unfold, the Associated Press announced a partnership with Twitter and Google with the launch of its Election Buzz tool. Tracking 2016 election-related tweets and Google search volume, the AP’s trends tool shows which 2016 candidates and political topics are receiving the most attention online.

According to the AP, the Twitter data being tracked is based on an algorithm that measures the number of Tweets related to this year’s candidates and election issues, using February 1, 2016 – the Iowa caucus – as a numeric baseline.

[blockquote cite = “Associated Press”]The Twitter Election Conversation represents conversation on Twitter related to the U.S. 2016 presidential election, as measured by analyzing Tweets containing candidate names, campaign hashtags, and other terms related to the election.[/blockquote]

AP’s Twitter analysis goes as far back as August 2015, and can be viewed either in chart-form or via a map, with filters to view data from the past 24-hours, past week or past month.

AP twitter election tool

Along with election conversation trends, the AP’s data also includes conversation “drivers” on Twitter, ranking the most mentioned candidates and political issues during the last 24-hours.

AP’s Twitter election trends can be found on its site: AP Election Buzz.

In addition to measuring Twitter activity, the AP’s Election Buzz tool also tracks Google search volume around candidates and election-related terms. More can be found about its partnership with Google on Search Engine Land: The Associated Press Partners With Google & Twitter To Track 2016 Election Trends.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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