Apple’s iAd Makes Biggest Expansion Yet, Now Available In 95 Countries

Apple announced on Tuesday that its mobile in-app ad platform, iAd, is now available in 70 more countries. The big expansion brings the total number of countries to 95 across the Americas, Europe, Asia, the Middle East, Africa and Australia. Earlier this month, Apple had expanded to 25 countries by adding Austria, Belgium, Denmark, Finland, […]

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Apple’s iAd Producer

Apple announced on Tuesday that its mobile in-app ad platform, iAd, is now available in 70 more countries. The big expansion brings the total number of countries to 95 across the Americas, Europe, Asia, the Middle East, Africa and Australia.

Earlier this month, Apple had expanded to 25 countries by adding Austria, Belgium, Denmark, Finland, Luxembourg, Netherlands, Norway, Poland, and Sweden.

Along with the global growth, Apple has been making product enhancements after opening up the platform to a wider range of businesses and app developers in April. New pre-roll video and full-screen interstitial banner ads formats came out in August, and cross-device retargeting was announced this month.



The iAd producer tool, introduced in September was launched to make rich-media ad creation easier for non-developers.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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