Apple announces best quarter with $88 billion in revenue, but iPhone sales disappoint

Company sold 77.3 million iPhones vs. Wall Street expectations of 80 million.

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Analysts were becoming bearish on Apple, predicting poor sales figures for the iPhone X. They appear to be partly validated, although Apple announced its best quarter ever, with revenue of $88.3 billion, an increase of 13 percent from the same quarter last year.

Revenues and earnings per share of $3.89 (up 16 percent) both beat expectations. However, the company sold fewer iPhones than expected (80 million) and fewer than a year ago (78 million). Revenue growth was driven in part by more expensive iPhones vs. sales volume.

Here are device numbers:

  • iPhones: 77 million units, $61.6 billion in revenue.
  • iPad: 13.1 million units, $5.9 billion in revenue.
  • Macs: 5.1 million units, $6.9 billion in revenue.
  • Services (including Apple Pay, Apple Care): $8.5 billion in revenue.
  • Other (including Apple TV, Apple Watch, Beats products): $5.5 billion in revenue.

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International sales were roughly 65 percent of total revenue. The Americas, Europe and Greater China were the company’s top markets, in that order. Apple also reported more than $285 billion in cash on hand.

Apple provided revenue guidance for the next quarter of between $60 billion and $62 billion. Analysts had expected $65.73 billion. Shares are down on iPhone results and soft guidance.


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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