AOL Takes Top Video Ads Spot From Google

AOL is now the top video ad-serving property or network on the Internet; Google is number two. That happened as a result of AOL’s roughly $400 million acquisition of programmatic video ad platform Adap.tv in August.

The following the top 10 video ad properties according to comScore:

Source: comScore (9/13)

ComScore said that “Americans viewed more than 22.9 billion video ads in September. AOL, Inc. assumed the #1 position for the first time with 3.7 billion ad impressions following its acquisition of Adap.tv. Google Sites came in second with 3.2 billion ads, followed by BrightRoll Platform with 2.8 billion and LiveRail.com with 2.6 billion.”

Americans spent 8.5 billion minutes watching digital video in September. AOL delivered 1.7 billion minutes of video advertising, reaching 55.4 percent of the US population.

In terms of video viewing and audience reach, Google and Facebook are the top two properties, followed by AOL in third place.

Source: comScore (9/13)

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About The Author

Greg Sterling

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.