Amazon Gets Visual With Stream, A Pinterest Style Shopping Experience

A new layout from Amazon may look quite familiar. Stream helps users "Find beautiful things" in a format quite similar to Pinterest.

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As the online shopping environment has shifted to a more visual experience, and it seems that the industry’s largest name, Amazon, has taken notice. This old dog has learned a new trick with “Stream,” a visual repository of “Beautiful things, updated daily.” From this service users can instantly view products and also make the purchase directly from Amazon.


At first glace Stream looks like the lovechild of both Fancy any Pinterest, but as the layers are peeled back, the comparisons come to a halt. Pinterest and Fancy offer customized shopping experiences while this isn’t the case (yet) with Amazon’s Stream. What is similar however is the ability to save products that a user desires and add to a “Your Saves” list:


The saves list is just that however a place to store items, not to motor to drive a user’s fashion choices programmatically. Another oddity of Stream is that all of the current products are sponsored. It appears that to show in stream, a product must be included in “Amazon’s Sponsored Products” program.

While right now Stream appears to be a clunky shell of a Pinterest/Fancy platform there is great potential in targeting and user behavior options that the leading e-retailer could add to the service that other social networks simply cannot compete with.

To see Stream yourself, head over to

(tip via The Next Web)

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About the author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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