Amazon Gets Visual With Stream, A Pinterest Style Shopping Experience

A new layout from Amazon may look quite familiar. Stream helps users "Find beautiful things" in a format quite similar to Pinterest.

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As the online shopping environment has shifted to a more visual experience, and it seems that the industry’s largest name, Amazon, has taken notice. This old dog has learned a new trick with “Stream,” a visual repository of “Beautiful things, updated daily.” From this service users can instantly view products and also make the purchase directly from Amazon.

Amazon-Stream

At first glace Stream looks like the lovechild of both Fancy any Pinterest, but as the layers are peeled back, the comparisons come to a halt. Pinterest and Fancy offer customized shopping experiences while this isn’t the case (yet) with Amazon’s Stream. What is similar however is the ability to save products that a user desires and add to a “Your Saves” list:

Save

The saves list is just that however a place to store items, not to motor to drive a user’s fashion choices programmatically. Another oddity of Stream is that all of the current products are sponsored. It appears that to show in stream, a product must be included in “Amazon’s Sponsored Products” program.

While right now Stream appears to be a clunky shell of a Pinterest/Fancy platform there is great potential in targeting and user behavior options that the leading e-retailer could add to the service that other social networks simply cannot compete with.

To see Stream yourself, head over to Amazon.com/Stream.



(tip via The Next Web)


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About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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