Marketing Day: Top 10 Most Shared Super Bowl Ads Ever, Twitter Wooing App Developers & Facebook To Launch “Work”
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on January 14, 2015 at 4:59 pm | Reading time: 8 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- #ThisGirlCan Campaign Inspires Women To Wiggle & Jiggle With Pride & Purpose
A government effort to promote physical fitness among women takes a cue from marketers like Dove. - Top 10 Most Shared Super Bowl Ads Of All Time: Budweiser’s “Puppy Love” Only 2014 Video Ad To Make The List
Ranking No. 4, Budweiser’s “Puppy Love” has earned more than two-million shares since its debut during last year’s Super Bowl. - Study: Despite “Time Spent” Gap, Mobile Web Just As Important As Apps
Almost 90 percent of mobile internet time is spent in apps. This finding has been independently published by comScore, Nielsen and other metrics firms. However according to an IAB sponsored Harris poll of roughly 2,000 adults last December, the consumer public sees its mobile usage split roughly equally between apps and the mobile web. Source: […] - Twitter Wooing App Developers With World Outreach Tour
Starting next week in Los Angeles, “Developer Advocates” will lead a series of meetups and seminars to help with the company’s Fabric SDK. - CES 2015: The Big Trends That Should Matter To Marketers
Columnist Andrew Waber of Chitika shares his thoughts on two important trends: wearables and the connected home. - 3 Steps To 2015 Marketing Success For Retail Standouts
We’re over the holiday frenzy. Now contributor Jordan Elkind explains how retail marketers can start the new year on the right foot. - Holiday E-Commerce Sales Up 27% For SMB Retailers In 2014
Small and medium sized businesses saw 24% more online orders between Thanksgiving Day and Cyber Monday compared to 2013. - Facebook To Launch “Work”, The Social Solution For Company Communication
Facebook’s corporate solution, ‘Work’, is launching today with the goal of becoming a communication center for corporations. - Why I’m Bullish On Content Creators In 2015
The incredible proliferation of content on the internet has devalued it somewhat, but contributor Rob Rasko believes that’s a temporary situation. - Foster Better Campaign Performance Through Superior Client Relations
You may be a pro at tactical campaign management, but columnist Matt Umbro says you’ll never reach your potential unless you’re also cultivating a strong agency-client relationship. - It’s Time To Spice Up Your Email Content
Columnist Andrew King discusses the benefits of value-added emails for combatting your subscribers’ post-holiday email fatigue. - LinkedIn To Launch Intra-Company Tools To Help Unify The Workplace
A new suite of tools is rumored to arrive on LinkedIn that will help position the social giant as a collaborative place for co-worker communication. - Survey: Mobile Integration Makes Other Digital Marketing More Effective
Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. According to the survey of 5,000 marketers in ten countries, nearly 90 percent (86 percent) say it’s increasingly important to […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google News Now Will Crawl & Index Images Hosted Off Your Domain Name
- The B2B SEO Opportunity In Organizational Mergers & Acquisitions
- Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]
- How To Leverage The Best Local Content Source For Multi-Location Brands
- Google History Added A Section For Your Google Now Cards
- My 4 New Year’s Resolutions For A New Year Of SEO
- Google Translate App Gets Improved Picture & Conversational Translation
Online Marketing News From Around The Web:
Blogs & Blogging
- How to Create Animated GIFs For Your Blog, www.razorsocial.com
- How to Start a Business Blog in 2015, blog.getresponse.com
- Introducing Hybrid Commenting (Or Why You Need to Keep Experimenting On Your Blog), dannybrown.me
- Out of Blog Post Ideas? Try User Generated Content, www.jeffbullas.com
Business Issues
- Apple Finally Takes iAd To Latin America, In A Deal With “Market Maker” IMS, TechCrunch
- Apple, Google reach new deal to end U.S. lawsuit over poaching, www.reuters.com
- Google partners with auto suppliers on self-driving car, Reuters
- Yelp accused of bullying businesses into paying for better reviews, ca.finance.yahoo.com
Content Marketing
- 10 Content Marketing Buzzwords You’re Going to Hear Way Too Much This Year, contently.com
- 15 Ways You Can Beat The Content Marketing Odds, heidicohen.com
- 7 Best Content Marketing Tools to Use in 2015, www.searchenginejournal.com
- Read Our Off-the-Rails Hipchat Debate About Snackable Content, contently.com
Conversion Optimization
- The Anatomy of a Website that’s Optimized for Conversions, blog.crazyegg.com
Copywriting, Design & Usability
- 21 examples of retro design that made a comeback online, econsultancy.com
- Web Design Faux-Pas Everybody Should Avoid, seo-hacker.com
- What is material design? 10 pioneering examples, econsultancy.com
Domaining
- .Buzz domain names to be featured on Wheel of Fortune, domainnamewire.com
- Here’s how the new number two new gTLD got so big so quick, domainincite.com
E-Commerce
- Do Social Share Buttons Help Ecommerce Conversions?, www.practicalecommerce.com
- Etsy Crafts IPO Putting New York Tech Companies Back on the Map, www.bloomberg.com
- How can retailers prepare their fulfilment networks for Black Friday 2015?, econsultancy.com
- Non-store sales grow twice as fast as store sales during the holiday season, www.internetretailer.com
- Republicans discuss a new approach to taxing online sales, www.internetretailer.com
- Shopify: Changing the Face of the Shopping Industry, blog.similarweb.com
- Understanding How Millennials Shop Online, www.nanigans.com
- Why online retailers should care about how women use customer reviews, www.bizjournals.com
Email Marketing
- 15 Creative Ideas to Grow Your Email List, blogs.constantcontact.com
- 4 Tips to Refresh Your Email Marketing Strategy, www.verticalresponse.com
- 8 Ingredients of a Banging Email Marketing Campaign, www.offervault.com
- Contextual Email Marketing: The Age of the Real-Time Inbox, www.getelastic.com
- Email marketers should get personal with their customers, www.internetretailer.com
- How email marketers tap into modern mindlessness, myemma.com
- How to Get Your Email Subscribers to Take Action in 7 Simple Steps, whoisjonleuty.com
- Kickdynamic: Hyper-Personalized Email Content at Open, www.marketingtechblog.com
- Optimizing Email Performance Using New KPIs, blog.returnpath.com
- Reach Your Customers, Increase Loyalty, and Do More Business with Email Marketing, blogs.constantcontact.com
- Snooze in Inbox: Because not everything needs to be done right now, gmailblog.blogspot.com
- Top 5 WordPress Tools for Email List Management, smallbiztrends.com
- What is The Right Vehicle to Drive Your Email Marketing Success?, blog.marketo.com
General Internet Marketing
- Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?, blog.movableink.com
- Worst. Marketing. Advice. Ever. Top Brands Share All, www.toprankblog.com
Internet Marketing Industry
- Buzztala Teams Up With Rakuten Marketing, buzztala.com
- Digilant Names Sanjay Pothen Managing Director, United States, www.digilant.com
- Eyeview Debuts New Video Solutions for Retailers Dynamic Geo Fencing, PR Newswire
- Viant Launches the First Advertising Cloud, viantinc.com
Mobile/Local Marketing
- 22% of retailers will integrate beacons this year, www.mobilecommercedaily.com
- 4 Reasons Location-Based Services Will Become a Thing Again in 2015, streetfightmag.com
Reputation Management
- Reputation Management for Attorneys: Owning Your Online Presence, www.dexmedia.com
Social Media
- Making Pinterest: Building a platform to understand search queries, engineering.pinterest.com
- 30-Minuted Social Media Marketing Tips, www.searchenginejournal.com
- 4 Important Social Media Marketing Trends, www.techwyse.com
- 5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic, www.convinceandconvert.com
- 7 Tips for Increasing Your Click-Through Rates on Facebook, www.quicksprout.com
- Are UK Teens Over Facebook?, www.emarketer.com
- Facebook already has a social network in China – but nobody uses it, qz.com
- Facebook Forum Promotion Strategies for Forum Owners, www.yourforumblog.com
- Go for the Big Win with Your Social Media Marketing Strategy, www.searchengineguide.com
- How LinkedIn Convinced Powerful Influencers to Create Content, www.searchenginepeople.com
- How to Revive your Social Media Campaign, www.searchenginejournal.com
- How to Schedule Retweets to Share at the Perfect Time, blog.bufferapp.com
- Only 34% of Facebook Ad Sales Conversions Are Via Mobile, www.adweek.com
- Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content, www.mobilemarketer.com
- The Worst Piece Of Social Media Advice I’ve Ever Heard, www.socialbro.com
- Upcoming LinkedIn Products Connect Co-Workers, recode.net
- What Not To Post on Social Media: 5 Questions You Need To Ask Yourself Before You Publish, blog.hootsuite.com
- Why Social Media Will Never Get the Credit It Deserves, www.convinceandconvert.com
Video
- A Brief Guide To Effective Online Video Advertising, blog.visual.ly
- A Video is Worth 18 MILLION Words!, www.bvp.com
- Avengers: Age of Ultron Trailer Is the Ultimate Test for Facebook Video Versus YouTube, www.adweek.com
- Confusing Terminology Holds Back Programmatic Video, adexchanger.com
- STUDY: Super Bowl Advertisers Who Release Ads Online Double Recall, www.adrants.com
- Twitter, Facebook and Google Pivot to Maintain Relevance on Video, www.adweek.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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