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Marketing Day: Top 10 Most Shared Super Bowl Ads Ever, Twitter Wooing App Developers & Facebook To Launch “Work”

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on January 14, 2015 at 4:59 pm | Reading time: 8 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

#ThisGirlCan Campaign Inspires Women To Wiggle & Jiggle With Pride & Purpose
A government effort to promote physical fitness among women takes a cue from marketers like Dove.
Top 10 Most Shared Super Bowl Ads Of All Time: Budweiser’s “Puppy Love” Only 2014 Video Ad To Make The List
Ranking No. 4, Budweiser’s “Puppy Love” has earned more than two-million shares since its debut during last year’s Super Bowl.
Study: Despite “Time Spent” Gap, Mobile Web Just As Important As Apps
Almost 90 percent of mobile internet time is spent in apps. This finding has been independently published by comScore, Nielsen and other metrics firms. However according to an IAB sponsored Harris poll of roughly 2,000 adults last December, the consumer public sees its mobile usage split roughly equally between apps and the mobile web. Source: […]
Twitter Wooing App Developers With World Outreach Tour
Starting next week in Los Angeles, “Developer Advocates” will lead a series of meetups and seminars to help with the company’s Fabric SDK.
CES 2015: The Big Trends That Should Matter To Marketers
Columnist Andrew Waber of Chitika shares his thoughts on two important trends: wearables and the connected home.
3 Steps To 2015 Marketing Success For Retail Standouts
We’re over the holiday frenzy. Now contributor Jordan Elkind explains how retail marketers can start the new year on the right foot.
Holiday Ecommerce Sales Up 27% For SMB Retailers In 2014
Small and medium sized businesses saw 24% more online orders between Thanksgiving Day and Cyber Monday compared to 2013.
Facebook To Launch “Work”, The Social Solution For Company Communication
Facebook’s corporate solution, ‘Work’, is launching today with the goal of becoming a communication center for corporations.
Why I’m Bullish On Content Creators In 2015
The incredible proliferation of content on the internet has devalued it somewhat, but contributor Rob Rasko believes that’s a temporary situation.
Foster Better Campaign Performance Through Superior Client Relations
You may be a pro at tactical campaign management, but columnist Matt Umbro says you’ll never reach your potential unless you’re also cultivating a strong agency-client relationship.
It’s Time To Spice Up Your Email Content
Columnist Andrew King discusses the benefits of value-added emails for combatting your subscribers’ post-holiday email fatigue.
LinkedIn To Launch Intra-Company Tools To Help Unify The Workplace
A new suite of tools is rumored to arrive on LinkedIn that will help position the social giant as a collaborative place for co-worker communication.
Survey: Mobile Integration Makes Other Digital Marketing More Effective
Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. According to the survey of 5,000 marketers in ten countries, nearly 90 percent (86 percent) say it’s increasingly important to […]