AdParlor launches Intelligence Tags to better assess social ads’ performance

Using visual recognition and machine learning, the Tags automatically break down images into their constituent parts and then track their effectiveness.

Barry Levine on February 16, 2017 at 11:49 am

In their never-ending quest to understand which creative works best in an ad, marketers now have another tool.

Today, social ad platform AdParlor is unveiling Intelligence Tags as way to offer more granular analysis of multiple creative elements in social ads.

The company, based in Toronto, provides video and static ads for social networks, and Intelligence Tags is initially available for ads on Facebook and Instagram, with Pinterest and Snapchat coming soon.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.