Adobe Flash Takes Another Hit As Amazon Moves To Eliminate All Flash-Based Ads

Starting September 1, Flash-based advertising will cease to exist on Amazon.com or the Amazon Advertising Platform.

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Starting September 1, Amazon will no longer allow any Flash-based ads on its site, or on its Amazon Advertising Platform, where advertisers can place ads on websites owned by Amazon.

The ecommerce giant posted the following notice on its Technical Guidelines page, confirming its decision to remove Flash because of recent browser settings that limit Flash content:

Amazon quits flash

Chrome, Mozilla Firefox and Safari all limit Flash content, while Apple has long restricted Flash on its iPads and iPhones.

Amazon’s move to eliminate Flash follows a malvertising attack on Yahoo’s ad network earlier this month by hackers who exploited Flash ads.

“Its decision to block Flash content is significant because it is a clear sign that some in the ad industry are responding to Flash’s imminent demise,” reports Digiday.com, which noted that Amazon will own three percent of the US $27 billion digital display market.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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