Adobe Flash Takes Another Hit As Amazon Moves To Eliminate All Flash-Based Ads

Starting September 1, Amazon will no longer allow any Flash-based ads on its site, or on its Amazon Advertising Platform, where advertisers can place ads on websites owned by Amazon.

The ecommerce giant posted the following notice on its Technical Guidelines page, confirming its decision to remove Flash because of recent browser settings that limit Flash content:

Chrome, Mozilla Firefox and Safari all limit Flash content, while Apple has long restricted Flash on its iPads and iPhones.

Amazon’s move to eliminate Flash follows a malvertising attack on Yahoo’s ad network earlier this month by hackers who exploited Flash ads.

“Its decision to block Flash content is significant because it is a clear sign that some in the ad industry are responding to Flash’s imminent demise,” reports Digiday.com, which noted that Amazon will own three percent of the US $27 billion digital display market.