Adobe Flash Takes Another Hit As Amazon Moves To Eliminate All Flash-Based Ads

Starting September 1, Amazon will no longer allow any Flash-based ads on its site, or on its Amazon Advertising Platform, where advertisers can place ads on websites owned by Amazon.

The e-commerce giant posted the following notice on its Technical Guidelines page, confirming its decision to remove Flash because of recent browser settings that limit Flash content:

Chrome, Mozilla Firefox and Safari all limit Flash content, while Apple has long restricted Flash on its iPads and iPhones.

Amazon’s move to eliminate Flash follows a malvertising attack on Yahoo’s ad network earlier this month by hackers who exploited Flash ads.

“Its decision to block Flash content is significant because it is a clear sign that some in the ad industry are responding to Flash’s imminent demise,” reports Digiday.com, which noted that Amazon will own three percent of the US $27 billion digital display market.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.