Customer & Digital Experience
Worsening economy has more shoppers getting online info before making in-store purchases
76% search online for reviews and better prices before buying in store.
Marketing Management
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Customer & Digital Experience
Worsening economy has more shoppers getting online info before making in-store purchasesGet the daily newsletter digital marketers rely on.
Customer & Digital Experience
76% search online for reviews and better prices before buying in store.
Marketing Management
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Performance Marketing
Use these strategies to be one step ahead of your competition.
Data
Use data to create next-level customer experiences at scale.
Performance Marketing
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Data
Practical advice on how to make your GA data actionable.
Performance Marketing
What you need to know about what performance marketing can and can't do.
Performance Marketing
Achieve search campaign excellence through workflow visibility solutions
Performance Marketing
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Marketing Management
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
Customer & Digital Experience
Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.
Digital Transformation
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
Digital Transformation
Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Data
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
Performance Marketing
Both companies offer a lot of expertise, but ads could further alienate viewers.
Digital Transformation
Martech stacks must be judged by effectiveness, not size.
Customer & Digital Experience
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Customer & Digital Experience
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
Marketing Management
Do manual processes such as inputting data to spreadsheets still play a big role in your working life?
Performance Marketing
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.