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How marketing campaigns can go wrong
It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve.
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Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers.
Simultaneous fashion shows on Decentraland and in-store kick off a weeklong multi-channel activation.
Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences.