Data
A winding path to marketing and analytics
Tom Snyder, content marketing manager at Hot Dog Marketing, talks about the challenges with finding valuable, actionable information.
Performance Marketing
Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
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Customer & Digital Experience
Contentstack debuts no-code Automation Hub
The hub is intended to help marketing and IT partners launch new digital experiences created with modular content.
Performance Marketing
Why we care about advertising: A marketer’s guide
Here's our guide to advertising in a transformed digital landscape.
Customer & Digital Experience
Instacart launches shoppable ads
Top CPG companies, including PepsiCo and Dove, are piloting shoppable videos and display units set for wider release later this year.
Marketing Operations
The rise of omnichannel content platforms
Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them.
Performance Marketing
3 changes coming to Google Ads audience features
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
Data
FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers
Company broke previous promise to protect users' personal information.
Customer & Digital Experience
Hootsuite joins TikTok’s Marketing Partner Program
Brands will be able to execute, optimize TikTok content at scale.
Performance Marketing
Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
Performance Marketing
Webinar: Benchmark your social media performance for a competitive edge
Get the trends and real-life examples of brands outperforming on social.
Digital Transformation
Gartner announces the 2021-22 Genius Brands
Forty-five brands, including some familiar household names, are excelling against Gartner's Digital IQ Index.
Digital Transformation
4 strategies to help marketing teams improve workflow and collaboration
Remote work challenges become assets when workflow is transformed digitally.
Marketing Technology
What you need to know from Google Marketing Live
Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Customer & Digital Experience
New Mailchimp integration automatically syncs customer data with Stripe
Will provide SMBs with data for more effective email campaigns.
Performance Marketing
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Performance Marketing
Take web hosting to the (NVMe) extreme
Unleash your business website on powerful virtual servers with more RAM, CPU and the fastest available NVMe Solid-State drives (SSD).
Marketing Management
Freeing agile marketing from its software development roots
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
Digital Transformation
Marketing budgets climb in 2022
Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times.
Digital Transformation
Pega addresses accelerating business complexity
Processes and systems are creating a hypercomplex working environment with information overload. And technology isn't always helping.
Digital Transformation
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts.