Data
How to scale personalization efforts with data-driven marketing
Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
Marketing Operations
Is martech in a revenue bubble and how soon will it burst?
Revenue goals are important, but when they take over, customer experience, product and brand can get left behind.
Customer & Digital Experience
CMOs, put these 4 trends at the top of your agenda for success this yearGet the daily newsletter digital marketers rely on.
Marketing Operations
Is martech in a revenue bubble and how soon will it burst?
Revenue goals are important, but when they take over, customer experience, product and brand can get left behind.
Digital Transformation
Podcast advertising spend surged in 2021
Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy.
Customer & Digital Experience
Good morning: The future of CTV
Social media apps are penetrating the CTV eco-system. Are we seeing the emergence of something completely new?
Content Management Systems (CMS)
WordPress releases version 5.9: Joséphine
WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.
Content Marketing
Social media marketers need fresh tactics for posting on CTV apps
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
Digital Transformation
Good morning: No internet?
We're all living in a digital environment. Until the internet goes down.
Data
Google’s Topics API provokes a range of reactions
Some praise Google's replacement for FLoC while others are quick to point out its limitations.
Performance Marketing
Webinar: The next big thing in ABM
Market, engage and sell to buying groups who want to hear from you.
Customer & Digital Experience
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.
Performance Marketing
Taboola automates personalized homepages
The new Homepage For You solution uses AI to curate relevant, personalized homepage content.
Customer Data Platform (CDP)
3 ways marketers can prepare for a cookieless future
How marketers can adapt their data strategies to third-party cookie deprecation.
Marketing Management
Good morning: Marketers are used to adjusting
The importance of coming up with new ideas rather than awaiting developments from the big platforms.
Customer & Digital Experience
CMOs, put these 4 trends at the top of your agenda for success this year
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work
Email Marketing
How email marketers everywhere can learn from privacy success in the UK and EU
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson.
Customer & Digital Experience
Instagram remains the key channel for influencer marketing campaigns
A new report conducts in-depth analysis of the rapidly growing influencer marketing space.
Customer & Digital Experience
How to enable greater personalization in a world of impersonal experiences
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences.
Digital Transformation
Good morning: Is the pandemic stock bubble bursting?
Has the thrill gone from investing in businesses associated with lockdown, remote working and virtual entertainment?