Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Marketing artificial intelligence (AI)
Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry.
Fuel for your marketing strategy.
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit.
Marketing artificial intelligence (AI)
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers.
Marketing artificial intelligence (AI)
Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry.
Marketing work management buyer's guide
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI.
Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights.
A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road.
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates.
Tips to stay compliant with Google's email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence.
Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized.
U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report.
Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations.
Microsoft gets in on the bulk email restrictions act with an External Recipient Rate limit for Exchange Online.
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs.
Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker.
Customer relationship management (CRM)
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain.
Marketing artificial intelligence (AI)
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth.
A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors.
On the hunt for something new? Check out who's hiring in martech this week.
Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
Marketing artificial intelligence (AI)
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate.
Marketing artificial intelligence (AI)
We tested three popular chatbots against each other on two marketing topics. You won't believe who won.
Customer relationship management (CRM)
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers.
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
The new features include the ability to curate product lists and quickly tagging videos across creators' entire library.
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.
Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization.
New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology.
Digital asset management (DAM)
Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem.
Customer journey orchestration
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool.