10 things to do if your martech solution vendor gets bought
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.
UPDATED: UK's ICO intervenes and Google delays third-party cookie deprecation yet again.
Fuel for your marketing strategy.
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.
Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It's a struggle.
Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients.
Capitalize on the booming "silver economy" by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs.
The biggest problem with the new law? It doesn't protect American's data and leaves marketers with 16 states' different privacy regulations.
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.
The 20-year-old social media platform is a hot topic now. Here's what you need to know about it get the most for your marketing dollar.
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.
Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack.
UPDATED: UK's ICO intervenes and Google delays third-party cookie deprecation yet again.
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates.
The importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer.
Marketing artificial intelligence (AI)
New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.
Understand if it's time to move on by evaluating solution fit, looking into your vendor's plans and exploring the competitive landscape.
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
Marketing artificial intelligence (AI)
The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits.
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email.
Content management systems (CMS)
Webflow's vision for a Web Experience Platform empowers marketing teams.
A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom."
Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships.
Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data.
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.
Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they?
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit.
Marketing artificial intelligence (AI)
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers.
Marketing artificial intelligence (AI)
Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry.
Marketing work management buyer's guide
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI.
Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights.
A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road.
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates.
Tips to stay compliant with Google's email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence.
Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized.
U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report.
Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations.
Microsoft gets in on the bulk email restrictions act with an External Recipient Rate limit for Exchange Online.