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Customer & Digital ExperienceWorsening economy has more shoppers getting online info before making in-store purchases
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When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.