Internet advertising up 7.3%, reaching record high in U.S.
U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report.
How to optimize your content strategy across the customer journey
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.
Fuel for your marketing strategy.
Adopting consent-based analytics for long-term marketing success
Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations.
New rules for bulk email senders from Google, Yahoo: What you need to know
Microsoft gets in on the bulk email restrictions act with an External Recipient Rate limit for Exchange Online.
How to optimize your content strategy across the customer journey
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.
What does ‘Real-Time Marketing’ really mean?
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
Why relying on AI won’t improve the customer experience
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs.
Ana Mourão: Spotlight on the expert
Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker.
Customer relationship management (CRM)
Salesforce reportedly close to deal for Informatica
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Marketing artificial intelligence (AI)
Deep links for push notifications: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain.
Marketing artificial intelligence (AI)
Integrating AI into MOps: Aligning your platforms, data and processes
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.
Unifying projects and products: The power of program management in martech
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth.
The customer data platform market
A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Meta advertisers: Glitchy automated system pushing sales down and costs up
Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 11
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
What is B2B marketing and why marketers should care
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.
The effectiveness crisis in B2B marketing: Why MOps must shift focus now
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate.
Marketing artificial intelligence (AI)
ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024
We tested three popular chatbots against each other on two marketing topics. You won't believe who won.
Customer relationship management (CRM)
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
Martech’s moment of truth: Why product excellence beats slick sales pitches
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers.
SAP Emarsys launches AI Product Finder
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
YouTube adds new shopping features to increase seller revenue
The new features include the ability to curate product lists and quickly tagging videos across creators' entire library.
How ABM systems are evolving to meet changing B2B buying behaviors
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.
Google’s Privacy Sandbox: What you need to know
Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization.
Hootsuite to acquire social analytics company Talkwalker
New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology.
Digital asset management (DAM)
The power of metadata: An introduction for DAM users
Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem.
Customer journey orchestration
MessageGears to operate with the Snowflake data cloud
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
4 ways new Data Cloud features help you personalize ads
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
6 ways email marketing can elevate customer engagement and loyalty
Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool.
Marketing artificial intelligence (AI)
Hiring a business analyst: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst.
Marketing artificial intelligence (AI)
Nicole Greene: Looking forward with AI
Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
Reminder – Google is turning off all Universal Analytics services and APIs
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
Chase launches media network
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
How marketers can help boost martech utilization
Practical steps to boost martech utilization and streamline operations for improved performance and efficiency.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: April 4
AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Alphabet said to consider offer to acquire HubSpot
Sources say Alphabet has been in talks with investment banks over the possibility of a deal.
Email excellence: The top 10 traits of highly effective email marketers
What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery.
HubSpot’s March 2024 release includes AI management, enhanced CRM features and more
AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making.
A marketer’s guide to Reddit
The 20-year-old social media platform is a hot topic now. Here's what you need to know about it get the most for your marketing dollar.