If you have a CDP, great. But there are other data challenges beyond what standard CDPs cover.
The 2022 MarTech Replacement survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Customer & Digital ExperienceWorsening economy has more shoppers getting online info before making in-store purchases
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Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
2022 MarTech Replacement Survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.