Data
How clean, organized and actionable is your data?
If you have a CDP, great. But there are other data challenges beyond what standard CDPs cover.
Digital Transformation
Replacement Survey: The top 5 solutions replaced
The 2022 MarTech Replacement survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Customer & Digital Experience
Worsening economy has more shoppers getting online info before making in-store purchases
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Digital Transformation
Replacement Survey: The top 5 solutions replaced
The 2022 MarTech Replacement survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Performance Marketing
What’s the biggest hidden secret in Google Ads?
Here’s how to successfully optimize Google’s automated strategies
Customer & Digital Experience
Native video tops social media in brand awareness study
Participants gave native video ads a 59% favorable rating, compared to 50% for social.
Customer & Digital Experience
Worsening economy has more shoppers getting online info before making in-store purchases
76% search online for reviews and better prices before buying in store.
Agile Marketing
Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Performance Marketing
3 ways to dominate with Google Auction Insights and search intelligence
Use these strategies to be one step ahead of your competition.
Data
Webinar: Work smarter, not harder, to give customers what they want
Use data to create next-level customer experiences at scale.
Performance Marketing
B2B customer journeys that begin at review sites are significantly shorter
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Data
Using Google Analytics 4 integrations for insights and media activations
Practical advice on how to make your GA data actionable.
Performance Marketing
Why we care about performance marketing
What you need to know about what performance marketing can and can't do.
Performance Marketing
Processes, visibility and optimization: The keys to digital marketing transformation
Achieve search campaign excellence through workflow visibility solutions
Performance Marketing
Webinar: Grow revenue streams through web accessibility and compliance
Make accessibility an integral part of your agency's proposition and generate new revenue streams.
Marketing Management
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
Customer & Digital Experience
HubSpot customers paying 12% more than in 2021
Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.
Digital Transformation
Closing your team’s technical gap without hiring
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
Digital Transformation
Replacement Survey: Marketers want better features from their martech solutions
2022 MarTech Replacement Survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Data
AI and machine learning in marketing: Are you deploying the right models?
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
Performance Marketing
Google, NBCUniversal duking it out to be Netflix adtech provider
Both companies offer a lot of expertise, but ads could further alienate viewers.
Digital Transformation
My stack is bigger than your stack, so what?
Martech stacks must be judged by effectiveness, not size.