8 ways marketers use call analytics in Salesforce to drive revenue

Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM.

While the Salesforce Sales Cloud is marketed primarily to sales professionals, it is also an important tool for marketers. Marketing teams use Salesforce to measure how their campaigns impact sales pipeline, customer acquisition, and revenue. But that data can be misleading if it only includes online conversions. Consumers call businesses billions of times a day. Passing intelligence on callers into your CRM enables marketers to measure your true ROI, deliver better experiences, and drive significantly more customers from your campaigns.

Get this eBook from DialogTech to learn more. Visit Digital Marketing Depot to download “Optimizing Marketing ROI with Salesforce and Call Analytics.”

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.