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8 simple ways to utilize a blog to improve SEO results

Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.

Joe Goers on December 4, 2017 at 4:04 pm | Reading time: 1 minute

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. Here are eight simple ways a blog can improve your website’s organic visibility, traffic and results.

1. Create a compelling name for your blog

It irks me when I go to a company’s website and the name of the blog is… “Blog”! I urge marketers to be creative and more descriptive when naming the blog section of a website. Your blog name is also an optimization opportunity. Ask yourself these questions:

What is the overarching theme of the blog?
What would be a compelling description in my industry?
Can I incorporate important SEO keywords in the blog’s title or name?
Specifically, who am I trying to reach?

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Joe Goers

Joe Goers is a digital marketing professional with a direct focus on both local and national SEO. He has worked with several large automotive brands including GM Certified Service, ACDelco, OnStar, GM Fleet, GM.com and Chevrolet Performance. In September 2015 one of Joe’s key accounts, Chevrolet Performance, won the Landy Award for best overall SEO Initiative (Enterprise). Joe graduated from Michigan State University with a B.S. in Packaging and received a M.B.A. in Marketing from Walsh College. He and his wife live in a suburb of Detroit, MI with their two dogs Bean and Chanel. He is passionate about all aspects of digital marketing, watching Michigan State football and basketball games, rooting for Detroit sports teams, playing fantasy football, and participating in dog rescue efforts in his free time.