7 lessons to jump-start your digital marketing in Asia
Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas.
About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of products across Asia. Living and working in a new region, I’ve been learning new ways of marketing, communicating and relating to different cultures.
While my new role consisted of online marketing, offline promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best.
For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your marketing roadmap or near-term horizon, I hope I can smooth your learning curve with this list of my top seven eye-opening discoveries.