6 reasons why SEO fails, and how you can succeed at it
Columnist Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.
Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks them around, even does fancy stuff with them… and still, not one of them bounces on the ground!
You come home and decide to try it.
But even with two balls, it doesn’t work the same way. You fail. And fail again. “Juggling is tough,” you tell yourself. But it isn’t. Not if you learn how to do it. And then practice doing it.
Search Engine Optimization (SEO) is like that, too. Without knowing how it works, you’ll fail. Often spectacularly.
Here are six ways that could happen.