5 B2B marketing tips to jump-start your 2017 results

Jessica Cameron is an Account Director at SmartSearch Marketing, a Boulder, Colorado-based digital marketing agency. She is a seasoned online marketing and advertising professional with extensive experience managing digital marketing programs for both B2B and B2C companies across multiple industries, including technology, hospitality, education, and healthcare. Focused on obtaining results, Jessica’s data-driven approach has helped drive business growth for her clients through thoughtful marketing strategy development and on-point campaign execution across multiple channels. Her marketing and consulting experience drives brand visibility and customer engagement across the funnel through an integrated mix of search engine optimization, paid search, shopping campaigns, remarketing and display advertising. She also has experience improving results via conversion rate optimization for landing pages and corporate websites. As an alumni of Seth Godin’s altMBA program, Jessica is committed to continuous learning and staying at the forefront of the ever-evolving digital marketing landscape. She is always testing new strategies to help maximize ROI for her client’s marketing programs.