4 ways to improve your value as a strategic SEO partner
Sometimes retaining clients is about more than doing great SEO work. Columnist Derek Edmond explains how to increase your value through improved client relationships.
We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership.
Sometimes it seems like our entire week is spent executing on behalf of this organization (even though I know we’re tackling so much more).
But the real win is when this client refers new prospects to us because of the dedication we put in. The real win is when we know our organization is a part of the marketing plan in the fourth quarter — and when they expand their programs because we can show real results that impact the bottom line.
It takes time and hard work to build relationships with clients. And through the highs and lows of providing SEO consulting and management to other organizations, I’ve come to realize four principles essential in retaining and improving client relationships.
This column is designed to dig into some of the details that have made us successful in becoming a more valuable partner to the organizations we represent.