3 ways to optimize marketing campaign ROI with call tracking

Call tracking is ultimately about measuring ROI on business advertising. The ability to gather actionable insights by tying calls to data provided by your campaigns is vital to generate more qualified leads and drive revenue.

When you integrate your marketing software with call tracking APIs, you can build a custom solution to gain increased visibility on your marketing efforts. This white paper from Twilio shows you how APIs for voice and phone numbers have helped customers like Centerfield, Trulia and Scorpion deliver positive results by targeting the right audience, applying a lead routing strategy that maximizes conversion and iterating on tangible data to optimize their marketing spend.

Visit Digital Marketing Depot to download “Three Ways to Optimize Campaign ROI With Call Tracking Built Using APIs.”