3 ways to optimize marketing campaign ROI with call tracking

Call tracking is ultimately about measuring ROI on business advertising. The ability to gather actionable insights by tying calls to data provided by your campaigns is vital to generate more qualified leads and drive revenue.

When you integrate your marketing software with call tracking APIs, you can build a custom solution to gain increased visibility on your marketing efforts. This white paper from Twilio shows you how APIs for voice and phone numbers have helped customers like Centerfield, Trulia and Scorpion deliver positive results by targeting the right audience, applying a lead routing strategy that maximizes conversion and iterating on tangible data to optimize their marketing spend.

Visit Digital Marketing Depot to download “Three Ways to Optimize Campaign ROI With Call Tracking Built Using APIs.”

About The Author

Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.