From the time Google launched until last week, it has been a model business. The search giant cruised along no matter the economic weather. Then BOOM! It got hit hard by two giant antitrust cases. In five days, it went from unsinkable to looking Titanic-esque. 

Last week, a federal judge found the company guilty of illegal practices around adtech, its primary source of revenue. Two marketing experts explain why this is a turning point for Google and the entire marketing industry. 

Then, on Monday, the Department of Justice released its suggested penalties in the search monopoly case. The government wants Google to spin off Chrome, stop paying to be the default browser on Apple and Android devices, and share data with advertisers. 

There’s a technical term used to describe business situations like this: Ouch.

Constantine von Hoffman
Managing Editor

Digital advertising

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Marketing artificial intelligence (AI)

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From Search Engine Land