Good morning, Marketers, there’s more exciting tools on the way.
Generative AI capabilities are becoming more widely available, as you can see in managing editor Constantine von Hoffman’s roundup. For content makers and designers, this means more tools to quickly create multiple versions of eye-catching assets. DAMs and other cloud-based infrastructures connect team members to multiply the effect of this newly-enabled creativity across the organization.
Marketers are also aware their peers are experimenting with similar innovations. That’s why a new study from the Marketing AI Institute finds marketers consider AI important for success — even more than previously — and why we at MarTech are covering the space so closely.