Good morning, Marketers! Remember: You’ve got what it takes. 

Is it time to re-define the “R” word? Technically, a recession is two quarters of shrinking GDP. We are definitely not facing that. Unemployment is the lowest it has been in more than 50 years. However, more than a year of persistent inflation and rising interest rates continues to weigh down consumer and business spending.

So, let’s call the current economic situation “recession lite.” All the worry, but with far less downside (so far). What’s a marketer to do? Read Scott Gillum’s story on how to create a recession proof ABM strategy. It’s a solid starting point. 

Constantine von Hoffman,
Managing Editor

Account-based marketing (ABM)

5 steps for building a recession proof ABM program

To succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started.

Video marketing

Why video is the marketing channel you can’t afford to miss

Here's why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience.

Programmatic advertising

How to create winning B2B programmatic ad campaigns

Whether establishing a brand or increasing demand, here's how one company ran two successful B2B programmatic ad campaigns.

Customer data webinar

Follow the yellow brick road to customer data insights.

Step into the land of Oz with us as we journey through the world of customer data in our upcoming webinar! This adventure will guide you along the Yellow Brick Road, demystifying the twisters of data, unveiling the wizardry of leveraging insights, and putting on the ruby slippers to return to customer needs swiftly and efficiently.

Ready for the journey of a lifetime? Register here!

Digital transformation

My stack is bigger than your stack, so what?

Martech stacks must be judged by effectiveness, not size.

Marketing technology

51% of SMB marketers say they’re stuck with redundant martech

SMBs spend about $43,500 on martech it doesn't need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.

Performance marketing

Marketing Attribution 101

Make sure your search optimization and marketing activities are delivering maximum return on investment.

Learn how

Data

Gartner: Give up on the complete view of the customer

Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.

Survey

Are you getting the most from your martech stack?

Have you replaced part of your martech stack in the last 12 months? Help us understand when, how, and why marketers are upgrading marketing technologies by contributing your two cents to this 3-minute survey.

Take the survey

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