Good morning, Marketers, is it time to give up on the complete view of the customer?

Our editorial director Kim Davis reports on competing views about this question from the Gartner Marketing Symposium and Xpo in Denver. It’s always useful to question conventional wisdom, especially when it comes to the technology marketers use to engage with customers.

Meanwhile, we’re also paying close attention to other ways marketers are evaluating their technology and strategies. Taking our short MarTech Replacement Survey here will give us all a more comprehensive view of this dynamic space.

Chris Wood,
Editor

Data

Gartner: Give up on the complete view of the customer

Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.

Marketing artificial intelligence (AI)

AI and marketing technology: This week’s releases

Here is a roundup of AI-powered marketing technology products, platforms and features announced this week.

Customer experience

Customer engagement: Moving from value creation to value expansion

Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.

Customer experience

Top loyalty management software solutions: Forrester report

Diving into the characteristics of the leading loyalty software providers.

First-party data webinars

Are you ready to step into the future?

As the digital marketing landscape continues to evolve, first-party data remains a powerful tool for crafting personalized experiences and building consumer trust. Join our upcoming webinar and launch your company toward CRM success!

Sign up here!

Project and workflow management

6 reasons why you need a marketing work management tool

Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity.

B2B marketing

Where B2B brands win and lose on customer retention

To expand your customer relationship and maximize CLV, activating your customers through delivery and adoption is key.

Optimization and personalization

10 tips to master consent management

Learn how to build trust with your customers, comply with data privacy laws, and optimize consent rates for a seamless user experience.

Read more

Marketing artificial intelligence (AI)

Automation and AI: The power to build true digital experiences

Artificial intelligence and machine learning's marketing use cases go beyond chatbots or personalized website recommendations.

Awards

Super Early Bird rates expire tonight

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