Good morning, Marketers, and AI wants to help.

We’ve seen a wide range of applications proposed for the use of generative AI to create content and help answer questions. The more AI knows about your brand, so the theory goes, the better it can help.

Today our editorial director Kim Davis reports from the Gartner Marketing Symposium and outlines a proposal that every marketer should at least be considering in the coming years. Build an AI model for your brand. And begin to put it to work for your branding.

Marketers are always evaluating the tools that bring success, so if you haven’t already, please take our short MarTech Replacement Survey.

Chris Wood,
Editor

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Marketing artificial intelligence (AI)

It’s time to teach AI about your brand

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Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.

Digital advertising

Google Marketing Live 2023: What you need to know

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A recap of all the ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.

Marketing operations (MOps)

5 critical leadership skills every marketing ops pro needs

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Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry.

Customer experience

3 brands that have mastered the art and science of marketing

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Find out how brands deliver campaigns that drive true customer loyalty.

Marketing Webinars

Elevate your work habits!

Does your work routine need a boost? Our webinar will reveal 5 essential steps to optimize your work practices. So stay caught up – reserve your seat now and elevate your work efficiency!

Save my seat!

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Customer journey orchestration

How to build a customer journey orchestration strategy

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Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.

Marketing management

Building a brand strategy: Essentials for long-term success

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Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.

B2B Marketing

Eyeing an ABM platform for your team?

Know exactly what to look for to be confident your tech will drive results. This report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision.

Read the full report!

Google Analytics 4 (GA4)

Redefine success: Getting started with Google Analytics 4

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GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.

Awards

Super Early Bird rates expire Friday

Don’t miss your chance to put your organization a step ahead of its competitors, gain well-earned publicity, impress clients, and help generate new business. Enter the 2023 Search Engine Land Awards today! Super Early Bird rates expire this Friday, May 26.

Enter now

From Search Engine Land