Good morning, Marketers, happy MarTech day! 

The MarTech Conference starts today! It’s online, it’s free, it’s got great content and it’s for you. Today we have sessions on ChatGPT, CTV for B2B, marketing in a downturn, improving ABM, content syndication, clean rooms and much, much more. That’s just today. Tomorrow is also packed with information to make your job easier.

In other news, Congress is debating whether or not to ban popular social app and marketing channel TikTok. So we’ve done a deep dive into the topic and why it could result in a win for marketers.

Constantine von Hoffman,
Managing Editor


Marketing management

What are the top skills you need for digital marketing?

Investing in the right marketing talent, tools and processes helps organizations keep up with the competition.

Social media marketing

The fight over banning TikTok could result in something good for marketers

It's far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn't solve the real problem: Protecting consumer data.


HubSpot’s February 2023 releases: The manager’s guide

The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more.

In data we trust: How to establish customer trust through data privacy

Learn how to navigate signal loss and achieve benefit-driven conversations with customers, led by privacy, with a customer data platform.

Read more

Eyeing an ABM platform for your team?

Know exactly what to look for to be confident your tech will drive results. This report explores ABM market growth and trends, the key elements of successful ABM strategies, ABM tool capabilities and recommended steps for making an informed purchase decision.

Read the full report!


SAP moves to a composable commerce offering

Composability is the latest stage on SAP's commerce journey along with a range of new composable storefronts.


Marketing technology

Marketing software: Think three times before you customize

Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.

What is a conversion optimization platform?

Learn why marketers are using this new technology to improve experience and boost ROI.

Read more

Marketing management

The budget bottleneck: How to get more from your marketing budget

No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.

MarTech kicks off today at 11:00am ET!

Don’t miss out on 50+ sessions, keynotes, and Overtime Q&A — all available live and on-demand… plus engaging meetups, a certificate of attendance, exclusive AI programming, and more! Join us online, today and tomorrow (March 28-29) at MarTech!

Register for free

From Search Engine Land