Good morning, Marketers, and it’s MarTech week.

Forgive us for being excited, but we thought hard and worked hard and tomorrow and Wednesday everyone gets to see the results. It’s curtain up on MarTech at 11am (ET) tomorrow and I hope you’ll join me for the opening keynote as I talk about knowing your customers with my expert guests Cyndi Greenglass and Tim Parkin.

From there we head into two full days of sessions exploring key topics at the intersection of marketing technology. We have some live Q&A too, offering you, the audience, the chance to participate in the conversation.

If you haven’t already, check out the agenda here. Registration is free.

Kim Davis,
Editorial Director

Customer experience

Why B2B brands must focus on orchestrating meaningful customer engagement

Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.

Digital asset management (DAM)

DAM governance structure defined and explained

A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization.

Local / location marketing

Salesforce, Google partner on local commerce

A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces.

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Are you fed up with the guesswork in your marketing campaigns? Programmatic advertising provides a solution to this challenge, offering unparalleled targeting and advanced optimizations that deliver results. Join our upcoming webinar to learn how programmatic advertising can help you hit your targets with precision and ease.

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Marketing technology

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

Retail media networks

Salesforce announces retail media network innovations

Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience.

Marketing Attribution 101

Make sure your search optimization and marketing activities are delivering maximum return on investment.

Learn how

Local / location marketing

Why we care about location marketing

Location-based marketing is effective for brands with physical locations. Here’s how to leverage the strategy.

[This week] Discover cutting-edge martech solutions and strategies for free

Unlock 50+ sessions, keynotes, and Overtime Q&A — all available live and on-demand… plus engaging meetups, a certificate of attendance, exclusive AI programming, and more! It’s all happening online tomorrow and Wednesday, March 28-29, at MarTech!

Register for free

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