Good morning, Marketers, is my salutation too long?

More isn’t always better, except when it is. This is especially true for content marketing. Sometimes buyers only want to know one thing, like “Can your CRM platform run Mario Kart Tour?” It’s on their list of must-have capabilities and they need to check off yes or no. (I would totally buy that CRM, btw. Also, I am not a significant audience segment.)

Sometimes, though, buyers want to learn more. That’s when long-form content is the way to go. In addition to showcasing your thought leadership, it can also boost SEO and customer interaction. But, in order to do this, it has to be good. To help you with that, Michael Brenner has written a really useful B2B marketer’s guide to long-form content. I enjoyed reading it and I bet you will, too.

Constantine von Hoffman,
Managing Editor


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From Search Engine Land