Good morning, Marketers, and Las Vegas looms.
We saw some of the big martech shows revert to hybrid models in the second half of 2022, offering attendees a choice of in-person or virtual attendance. The trend continues this week with Adobe Summit which I’ll be headed off to later today, flights willing.
From memory, once the Marketo Nation audience was subsumed into the general Adobe audience, this event got very big. Not Dreamforce-big, but 7K or 8K. It returns to the Venetian resort this year so Adobe must be hoping for comparable numbers. It will be interesting to see how packed it is.
Speaking of conferences, MarTech is just around the corner. Free registration is here.