Good morning, Marketers, may the wind always be at your back and the sun never in your eyes.
Here’s why I’m in awe of event marketers: For the first 11 years of my daughter’s life I was in charge of the birthday parties and I could barely handle the stress. Would enough people show up? Did I get the right food? Would they enjoy the games? Would the weather cooperate?
Fear of disappointing my darling child/customer haunted me. I was so happy when she took over the entire thing. Now doing this for thousands of people, with very serious money on the line? OMG. I’m sweating just thinking about it.
So, to help all of you who do this day in and day out, we present our list of event marketing experts to follow. They are know-it-alls in the absolute best sense of the word.
Constantine von Hoffman,