Good morning, Marketers, is there anything good to say about snowstorms in March?

Tomorrow is the ides of March, which means it’s two weeks until The MarTech Conference. (Cue confetti, balloons, noisemakers and general happiness.) Go here to grab your free pass, then you can join me online, March 28-29, to discover cutting-edge technologies and solutions to power exceptional customer experiences.

There are experts giving sessions on everything from ChatGPT, to marketing in a downturn, to getting better content results, to Google Analytics 4 to much, much more. And, because it’s online, it’s pet-friendly and the coffee is truly home made! Seriously, it’s a great free opportunity to get actionable information which can help you right now. Hope to see you there.

Constantine von Hoffman,
Managing Editor

Content marketing

5 AI writing assistants in action

We tested five popular generative AI tools to write blog posts. Here's what we discovered.

Marketing technology

Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates.

Digital experience platform (DXP)

The truth behind MACH-based DXPs: Benefits, risks and key considerations

Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.

3 ways to prove your value and impact within marketing teams

How do you continue to increase your impact and increase ROI for your marketing team? Join our upcoming webinar and learn how to start looking at your data to see which campaigns are driving sales and what steps are needed to continue growth.

Sign me up!

Marketing technology

Martech spending continues strong despite rocky economy

60% of businesses say they are increasing spending on marketing technology, services and personnel this year.

Account-based marketing (ABM)

How to mine data from digital events

Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.

Big Game advertising performance analysis: Find out which brands were the MVPs

With billions spent showcasing brands, marketers need a detailed look at which ads excelled under the bright lights.

Read more

Marketing management

In this economy CMOs need to spend more on training, not tech

Marketers are only using 42% of their martech stack's capabilities. This is why they're struggling to demonstrate its ROI.

Discover cutting-edge martech without leaving your desk

Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more!

See the agenda

From Search Engine Land

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