Good morning, Marketers, hope you weren’t born on February 29.

Is ChatGPT the most successful IT product launch ever? It had one million users in its first week and 100 million by the end of its second month. In January it was averaging 13 million unique visitors a day, with traffic increasing by about 3.4% a day. Parent company OpenAI predicts it will have $200 million in revenue this year and $1 billion by the end of 2024.

Everyone wants to know what’s going on with it and what impact it will have on your work, especially if you’re a marketer.. So here’s six of our latest articles on the topic. They cover everything from what ChatGPT does and doesn’t do well in marketing — to how to use it right now. Enjoy!

Constantine von Hoffman,
Managing Editor

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Marketing artificial intelligence (AI)

AI in marketing: 7 areas where it shines and struggles

Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.

Marketing artificial intelligence (AI)

How ChatGPT is set to change marketing technology

A Q&A with TrustInsight's Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful.

Marketing artificial intelligence (AI)

How AI can help your marketing right now

Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today.

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Content marketing

Does ChatGPT pose an existential threat to marketers?

Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.

Marketing artificial intelligence (AI)

When I asked ChatGPT to write an article about ChatGPT

ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.

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Making it into the inbox doesn’t have to be a guessing game

You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend

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Marketing artificial intelligence (AI)

How bias in AI can damage marketing data and what you can do about it

Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know

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From Search Engine Land