Good morning, Marketers, may you have a mild Monday.  

Salesforce, Hubspot, Marketo — three of the biggest martech companies going. One of the reasons they are so successful is they keep innovating, adding new features and capabilities on a monthly basis.

How do you keep up with all those updates? Just as important, how do you spot the ones that will be helpful to you? Well, partner, we’ve got you covered. Every month our experts review the latest releases, spotlighting what you need to know about what’s new and what’s been changed.

You can find our guides to them here:

Constantine von Hoffman,
Managing Editor

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Optimization and personalization

Only 25% of marketers report having all the data needed for personalization

Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.

HubSpot

HubSpot’s January 2023 releases: The manager’s guide

The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more.

Marketing technology

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

Actionable strategies to help you harness the power of first-party data

Have you considered the benefits of first-party data to master both privacy and personalization in your marketing efforts? Join our upcoming webinar where our experts will share best practices and real insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and compliance.

Sign me up!

Marketing operations (MOps)

Orchestrators: the second key persona for modern marketing operations leaders

Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)

Marketing operations (MOps)

Orchestrators: the second key persona for modern marketing operations leaders

Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)

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The GA4 auto migration opt-out deadline is tomorrow

The auto migration by Google opt out deadline is February 28! This 5-minute GA4 preparation guide will provide insight and assistance to get started.

Learn more

Marketing technology

Marketing software: Think three times before you customize

Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.

Customer data platform (CDP)

How companies are leveraging clean rooms and first-party data as cookies vanish

Remain competitive with campaign insights and customer segmentation with the help of clean room partners.

Discover cutting-edge martech without leaving your desk

Check out everything your free MarTech pass gets you, featuring two exclusive keynotes, 40+ sessions, live Q&A with Scott Brinker, interactive meetups, instant on-demand access, and more!

See the agenda

From Search Engine Land