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Good morning, Marketers, and where does experience improve the customer journey?
The short answer, at all stages in the funnel — depending on where it makes sense for your brand.
Toyota’s AR experience, covered today, aims at gaining awareness at the top of the funnel. By delivering a novel way for car shoppers to educate themselves ahead of their trip to a dealer, they might be more likely to stop by Toyota first.
For makeup brands or eyewear, an AR virtual try-on might actually replace the need for an in-person interaction. In that case, the experience takes consumers further down the funnel to an eventual sale. Regardless, consumers want to self-educate, and AR enhances that digital experience.
Chris Wood,
Editor
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