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February 20, 2023

Good morning, Marketers, let’s cool our engines.

What is everyone talking about? Conversational AI, especially ChatGPT and Google’s Bard. Sure, they likely aren’t going away and they may well impact many aspects of marketing and martech. But strap in for a bumpy ride.

Last year, the metaverse was on everyone’s lips. We did point out that it could offer dystopias as well as utopias and be threatening to the young and vulnerable. Then this news story about dangerous-by-design apps came out.

This week, seasoned tech journalist Kevin Roose was “deeply unsettled, even frightened” by an experience with Bing’s AI. One can only imagine the consequences of such an experience for someone with mental health issues or other vulnerabilities. Maybe these technologies will be ready for prime time soon — some are highly optimistic — but there’s some fixing to be done.

Kim Davis,
Editorial Director

Marketing artificial intelligence (AI)

Bard and ChatGPT will ultimately make the search experience better

But it's early days and we're still trying to envision what the future of search will look like.

Local / location marketing

Why we care about location marketing

Location-based marketing is effective for brands with physical locations. Here’s how to leverage the strategy.

Marketing technology

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

How to match content production and utilization to increase customer desire

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