Good morning, Marketers, and let’s hear it for Operations!
We hear it all the time. Marketing operations needs more recognition. MOps is a key element in modern, data-driven and technology-based marketing. MOps needs a seat at the table. There should be more operations leaders in strategic roles.
You can search high and low without finding suggestions for MOps experts and influencers to follow (if we missed something, apologies). That’s why we’re proud to publish MarTech’s marketing operations experts to follow.
Also in today’s newsletter, an in-depth guide to marketing operations and the professionals who run it; a reminder of when I spent a few days with MOps pros at a summer retreat; and from one of our experts, Darrell Alfonso, MOps explained in a way even a child can understand.