5 tips to get more value from your martech stack
To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies.
To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies.
53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting.
Marketing artificial intelligence (AI)
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one.
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects.
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments.
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work.
WriteSonic and Copy.ai are among the most affordable AI writing tools today. See how they fare against ChatGPT, Writer and Jasper.
In this webinar, learn how you can target audiences at the right time and at the right cost.
Marketing artificial intelligence (AI)
Targeting is the top use case, and one third are using chatbots.
The relaunch of TruAudience combines identity and targeting capabilities of TransUnion and Neustar.
Stay ahead of changing regulations and consumer sentiment with these privacy-centric solutions for marketers.
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs.
Diversity and inclusion in marketing
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field.
Good data can be used to generate bad insights if users don't guard against bias and adopt sound measurement techniques.
High-performing marketing organizations have clear, actionable principles for how they will and won't operate. Here’s how to define yours.
Customer journey orchestration
CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know.
Martech experts Scott Brinker and Juan Mendoza discuss the future of martech and more.
The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.
Marketing artificial intelligence (AI)
The new add-on generates first emails and follow-ups for B2B outreach.
The deal to acquire the maker of SurveyMonkey is valued at $1.5 billion.
Sponsored White Papers & Webinars
Learn which ads scored big in 2023's Big Game.
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.
CMOs must urgently assess ChatGPT's impact on key marketing functions and steer the responsible use of AI.
60% of businesses say they are increasing spending on marketing technology, services and personnel this year.
Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates.
Digital experience platform (DXP)
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
We tested five popular generative AI tools to write blog posts. Here's what we discovered.
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs.
The art of building a winning MOps organization.
With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences.