Good morning, Marketers, and an important part of marketing success is being able to measure it.

Personalization is a good thing, but how good? Today, contributor Greg Kihlstrom kicks off a new series of articles examining how marketers can measure the positive effects of personalized experiences.

The stakes couldn’t be higher as organizations spend precious resources gathering and enriching first-party data. Personalization is a major way to activate it. Now it’s time to measure the impact.

Chris Wood,
Editor

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Optimization and personalization

The ROI of personalized experiences: Audience measurements

Learn ways to measure the returns of personalization by audience performance and why creating a first-party data strategy matters.

Digital advertising

Ad-supported streaming expands with new Disney+ tier

For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households.

Account-based marketing (ABM)

Integrate and 6Sense announce ABM partnership

Integrate's new 6Sense connector joins real-time buying behavior insights to demand acceleration campaigns.

Webinar: Drive smarter engagement across the customer journey

Learn the tools and tactics to execute personalization across channels from a data-first organization.

Save your seat!

Digital transformation

3 steps to building an effective martech stack

Identify core customer and business needs first. Then build your stack accordingly.

MarTech Conference

Submit your session ideas now for The MarTech Conference, March 19-20, 2024!

We’re looking for marketers to speak on a variety of marketing technology related topics.

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The essential elements of digital events

Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience. Download this MarTech guide for the latest trends, vendor info, and digital event must-haves.

Learn more

Customer relationship management (CRM)

What is customer relationship management (CRM) and how does it support marketing?

A marketers' guide to CRM and its relationship-building capabilities.

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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From Search Engine Land