Good morning, Marketers, hope your feet are warm and your ideas hot!

Expert advice is a great thing. But with so many “experts” around, how do you tell the wheat from the chaff? We’re here to help. Today we’ve published a list of the seven email marketing experts you absolutely need to follow. This is the first in a series that will feature the influential experts in everything from B2B to CDP to marketing automation, and a whole lot more.

And speaking of CDPs, Apoorv Durga is writing about three approaches to consider when adding one to your martech stack

Constantine von Hoffman,
Managing Editor

MarTech’s email marketing experts to follow

Here are the email marketing experts to follow to stay on top of all the best practices and latest developments.

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Where should a CDP fit in your martech stack?

Here are three approaches to consider when implementing a CDP based on how it integrates with your customer data ecosystem.

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How to create an effective apology email: 7 examples

Need to send an "Oops!" email? It's crucial to follow up your error with the right message. Learn from these examples.

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See how a CDP can help your company do more with less in 2023

Join our webinar with Salesforce to learn how to leverage a CDP to connect customer data and segment audiences faster, so that you can send fewer communications that are more relevant.

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5 tactics to get the 2023 email marketing funding you deserve

Get funding that lets your email program contribute significantly to the company's bottom line. Here's how to approach your budget requests.

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4 common problems marketers and data analysts can solve together

Marketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles.

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The benefits of using enterprise identity resolution platforms

If you don’t know with confidence who your customer is, you can’t personalize your messages or experiences.

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How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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