Good morning, Marketers, and don’t knock it until you’ve tried it.

Today, contributor Brian Patterson takes us through some important features of Yelp. While the review platform can be a source of anxiety for business owners and marketers, it’s still an advantage to “know thy enemy.” Not the customer — they’re not your enemy. Brian means logging in on Yelp yourself, so that you can get informed about how to succeed there.

“Great customer service, a generous return policy, friendly staff, cleanliness and flexibility are some common characteristics of businesses that do well on Yelp.” This is a great example of how marketers can get to know their customers better. See through their eyes by exploring platforms where they gather, if you’re not on them already.

Chris Wood,

5 Yelp facts business owners should know (but most don’t)

Business owners: Yelp doesn't have to be a source of anxiety! Here's how you can make the review site work for you.

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Sendoso launches a freemium eGifting service

The corporate gifting service is offering unlimited eGifting aimed primarily at the SMB market.

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Salesforce winter 2023 release: The business executive’s guide

Salesforce added key features, including support for subscription selling and sales enablement functionality.

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Webinar: Do more with less

Send fewer communications that are more relevant. Use a CDP to connect their customer data, segment audiences faster, and deliver personalized experiences in real time.

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Channel99 will help marketers measure the performance of channels and vendors

A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app.

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2 essential steps for a successful ABM go-to-market strategy

Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization.

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How to craft the perfect PR pitch

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

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How to tailor ABM to your specific needs

Different products and markets need different ABM approaches.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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