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Good morning, Marketers, and don’t knock it until you’ve tried it.
Today, contributor Brian Patterson takes us through some important features of Yelp. While the review platform can be a source of anxiety for business owners and marketers, it’s still an advantage to “know thy enemy.” Not the customer — they’re not your enemy. Brian means logging in on Yelp yourself, so that you can get informed about how to succeed there.
“Great customer service, a generous return policy, friendly staff, cleanliness and flexibility are some common characteristics of businesses that do well on Yelp.” This is a great example of how marketers can get to know their customers better. See through their eyes by exploring platforms where they gather, if you’re not on them already.
Chris Wood,
Editor
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