Good morning, Marketers, and don’t knock it until you’ve tried it.

Today, contributor Brian Patterson takes us through some important features of Yelp. While the review platform can be a source of anxiety for business owners and marketers, it’s still an advantage to “know thy enemy.” Not the customer — they’re not your enemy. Brian means logging in on Yelp yourself, so that you can get informed about how to succeed there.

“Great customer service, a generous return policy, friendly staff, cleanliness and flexibility are some common characteristics of businesses that do well on Yelp.” This is a great example of how marketers can get to know their customers better. See through their eyes by exploring platforms where they gather, if you’re not on them already.

Chris Wood,
Editor

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The corporate gifting service is offering unlimited eGifting aimed primarily at the SMB market.

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Salesforce winter 2023 release: The business executive’s guide

Salesforce added key features, including support for subscription selling and sales enablement functionality.

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Webinar: Do more with less

Send fewer communications that are more relevant. Use a CDP to connect their customer data, segment audiences faster, and deliver personalized experiences in real time.

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Channel99 will help marketers measure the performance of channels and vendors

A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app.

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2 essential steps for a successful ABM go-to-market strategy

Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization.

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How to craft the perfect PR pitch

This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after.

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How to tailor ABM to your specific needs

Different products and markets need different ABM approaches.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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