Good morning, Marketers, and martech improvement isn’t one-size-fits-all.

Contributor Gene De Libero reminds us that continuous, steady improvement is more important than blindly chasing that shiny new object for your tech stack.

Businesses should adopt new technologies and strategies in a way that makes sense for them. “Marketing is a ‘test-and-learn’ discipline.”

Lots of brands are using this year’s World Cup as testing grounds for new platforms and CTV advertising. That’s because fans are watching all over the world — billions of them — and many are using streaming options. They’re also connecting with TikTok creators, so more about that platform below.

Chris Wood,

3 ways to make martech simple again

Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt?

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How brands are using CTV and OTT for the 2022 FIFA World Cup

Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies.

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Why we care about connected TV and OTT advertising

Discover when and where to use connected TV and OTT advertising in your marketing strategy.

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Learn to Leverage Your Data with Real-Time Insights

Built on customer insights, CDPs help marketers connect their customer data, segment audiences faster, and deliver personalized experiences in real time.

Learn How

TikTok is setting the ground rules for social media

Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.

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Optimizing for TikTok with challenges and influencers

Movers+Shakers’ Evan Horowitz, the mastermind behind Godzilla vs. Kong’s “ROAR Challenge,” and GRIN’s Ali Fazal share strategies

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The Complete Guide to First Party Data

In this guide, OneTrust outlines everything you need to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.

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Salesforce partners with TikTok for social commerce

Salesforce Commerce Cloud adds booming video platform TikTok to its battery of sales channels.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start Discovering Now

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