Good morning, Marketers, hope you hit all your GOOAAAAAALS!

By 2027, TikTok’s revenues are expected to exceed those of Meta and YouTube combined. That’s according to a research report I read yesterday. They drew this conclusion from projections based on current trends continuing as they have.

That’s what most projections are based on. Unfortunately, things continuing smoothly is the exception not the rule these days. That’s why we’ve got an article in the works comparing what was predicted to happen in 2022 with what actually did. I think you’ll like it.

Constantine von Hoffman,
Managing Editor

B2C marketing

33 World Cup marketing statistics you need to know

5 billion people are expected to watch some of the World Cup, so brands are out in force. Here's a story told in statistics.

Google Analytics 4 (GA4)

3 “secret” marketing tools in Google Analytics 4

The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features.

Ecommerce

Marketers need to be ‘always-on’ for holiday shopping

Research from Gartner suggests consumers will not confine holiday shopping to the holiday season.

Join the webinar: 'Lotame Accelerate: The (R)evolution of Customer Data in 2023'

Register today for Lotame Accelerate: The (R)evolution of Customer Data in 2023, to learn from experts about how to connect your own customer data dots and build a winning product roadmap.

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Humanize Every Moment: Increasing ROI through Building Customer Relationships

Build personalized processes to set up for success in 2023. Here’s how you can start planning for the upcoming year.

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Customer experience

No matter the time of year, there’s a holiday you should be planning a campaign for

Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns.

Performance marketing

Email: An early check in before the holiday madness begins

It isn't too early to put key things in place so that when the holidays arrive, you'll be ready. 

8 Reasons Why Connected TV Should Be Part of Your SMB Marketing Mix

Traditional TV is beyond reach for most small and medium brands – is CTV the same? Learn the basics CTV and why it is growing in popularity.

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Loyalty marketing

What will have the biggest impact on consumer holiday shopping?

Brand loyalty is out, retail loyalty is in -- if there's a deal.

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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