Good morning, Marketers, and your customer is one in 8 billion.

They are special and expect to be treated in a personalized way that reflects this.

To do this, you need talented marketing team members. They are also each one in 8 billion. To stay connected with them across the globe, a new set of remote work apps are shaping workplace communication and culture, virtually.

It’s a good idea to stay up on this emerging tech, along with the other applications mentioned below. You wouldn’t want to get martech buyer’s remorse, as our contributor Josh Perlstein warns.

Chris Wood,
Editor

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Customer experience

How new remote work apps and virtual meetings are transforming employee experience

Roam, Frameable & Party.Space are delivering experiences that help employees and orgs adapt to the work-from-home era.

Marketing technology

3 steps that will protect you from martech buyer’s remorse

Martech alone won’t fix your marketing problem. Learn why this thinking is a trap and three tips to avoid it.

B2C marketing

SponsorPulse expands data-driven sponsorships for brands

A new partnership with Dynata and MiQ enables scalable audience insights for sports and entertainment sponsors.

Webinar: 5 Ways to Make Customer Experiences Drive Conversions & Revenue

Deliver real-life experiences through rich media–shoppable videos, real-time customization, and user-generated content to drive more conversions and revenue.

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Digital transformation

AR/VR: Marketing in three dimensions

It's early days for volumetric storytelling, but it's at the heart of AR and VR.

Customer experience

How Hollywood and streaming series are revolutionizing virtual events

Little Cinema used to design in-person premieres. Now they’re transforming the virtual and hybrid playbook for Hollywood.

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Who likes ads? TikTok users, that's who.

TikTok users are highly engaged with the platform and they are overwhelmingly receptive to advertising. This report explores how users interact with TikTok and what this means for brands who want to reach them.

Learn more

Customer experience

How brands are joining the metaverse with VR experiences

Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide.

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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From Search Engine Land