Good morning, Marketers, are you ready for your closeup?

Today we have a story on the state of B2B content marketing at the end of 2022. The big fact is that only 28% of B2B marketers report having the right technology to do their jobs. However, another data point surprised me almost as much: 52% expect increased spending on in-person events. Maybe we here have been going to the wrong events, but at the ones we’ve gone to most of the attendees were virtual.

Also, Ryan Phelan looks at four things marketers need to keep in mind when planning for 2023. 

Constantine von Hoffman,
Managing Editor

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Digital transformation

What marketers need to know to prepare for 2023

Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year.

Content marketing

Only 28% of B2B content marketers report having the technology they need

Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase.

B2B marketing

Bizzabo introduces Klik Experiential for in-person events

Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers.

Unify customer data across multiple brands and systems

Comoto’s director of omnichannel and ecommerce explains how the retailer is unlocking its marketing potential with first-party data.

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Webinar: 5 fresh ways to create engagement and drive growth in 2023

Deliver real-life experiences through rich media–shoppable videos, real-time customization, and user-generated content–to drive more conversions and revenue.

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B2B marketing

4 ways to address B2B disconnects and drive customer relationships and revenue

Don't let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity.

Customer experience

Top 3 marketing use cases for the B2B metaverse

Virtual worlds and immersive technology are not just for consumer campaigns. Here's how to begin your B2B metaverse marketing journey.

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The Ultimate Guide to Calculating Marketing Campaign ROI

Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions.

Learn more

Marketing management

Create a B2B GTM strategy that buyers, execs and revenue teams love

Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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From Search Engine Land