Good morning, Marketers, are you ready for your closeup?
Today we have a story on the state of B2B content marketing at the end of 2022. The big fact is that only 28% of B2B marketers report having the right technology to do their jobs. However, another data point surprised me almost as much: 52% expect increased spending on in-person events. Maybe we here have been going to the wrong events, but at the ones we’ve gone to most of the attendees were virtual.
Also, Ryan Phelan looks at four things marketers need to keep in mind when planning for 2023.
Constantine von Hoffman,
Managing Editor
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