Good morning, Marketers, the days are getting shorter so get as much sunlight as you can

We have quite the martech stack(ed) lineup for you today. First off, Steve Petersen explains how understanding your stack’s evolution will help you work with data analytics. Then we have the results of a new study showing marketers are using fewer of their stack’s capabilities.

Finally, it’s back to our ongoing series to help you with Google Analytics 4. Today’s installment is about how to use and customize the insights feature. Segmentation is your friend!

Constantine von Hoffman,
Managing Editor

Google Analytics 4 (GA4)

Customized insights: Getting started with Google Analytics 4

GA4's automated insights detect unusual changes in your data; custom insights can track your KPIs.

Data

Data analytics: Your stack’s past and limitations

Understanding your martech stack's evolution makes working with data analysts more efficient.

Marketing technology

Marketers making less use of martech’s expanding capabilities

Only 42% say they are utilizing all the capabilities of their martech stack.

Webinar tomorrow! 12 ways to boost cross-channel sales in Q4

Join this webinar and take your 2022 holiday marketing and attribution to the next level.

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Webinar: Where to invest your marketing budget in 2023

According to a new survey from Forrester, 56% of your peers plan to increase investment in marketing solutions over the next year. Where do they plan to invest? Join our expert panel to discuss findings from the study.

RSVP Today!

Marketing technology

The secret to building a useful martech stack

Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.

B2B marketing

Get your front row seat for the race to be the B2B revenue platform of record

The jockeying is on among leaders in a new B2B mega-category: revenue tech.

2022 trends in email marketing

With email being so essential and critical, it’s important for email marketers and email designers to stay up to date. Identify–and evolve with–what’s trending in the world of email design and marketing.

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Digital transformation

Why marketers should embrace product analytics

Product analytics can help marketers optimize digital customer experiences.

Explore the fall season of MarTech... now available!

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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